Editorial Policy & Review Methodology

1. Editorial Independence

Our revenue sources — affiliate commissions and sponsorships — are disclosed transparently. We believe that transparency is the only way to earn the trust of our audience over the long term. A review that misleads a buyer into a bad purchase destroys trust far more permanently than a lost affiliate commission.

2. How Products Are Selected

Products enter our review queue through one of four routes:

3. How Products Are Acquired

We are transparent about how each reviewed product was obtained. This information is disclosed in the review video itself. The three acquisition methods are:

• Independently purchased — bought by Video Biter with no brand involvement. These reviews have zero commercial pressure attached.
• Brand-provided (unpaid) — product supplied by the manufacturer at no cost, with no payment for coverage. We disclose this clearly. Products are returned or disclosed as retained after review.
• Sponsored — brand has paid for a review to be conducted and published. This is clearly disclosed in the video, in the listing, and in the review notes. The outcome remains entirely at our editorial discretion.

4. Testing Methodology

Minimum testing period: 7 days. No exceptions. This is enforced at the editorial level before any review is approved for recording.

1. Day 1–2: Setup & Initial Impressions (Not Published)

   Unboxing, first setup, and initial use. We document observations but do not form a verdict yet. First-impression content is never published as a standalone review.

2. Day 3–6: Sustained Real-World Use

   The product is used as a real consumer would use it — in actual daily conditions, not staged demos. We note performance issues, battery behaviour, app/connectivity quality, and build durability.

3. Day 7+: Verdict Formed

   After sustained use, we reach a considered verdict. We identify the product's genuine strengths, its real-world weaknesses, and who it's best suited for.

4. Comparison (Where Relevant)

   Where direct comparisons improve context (e.g. two competing products at the same price point), we test both before filming and reference the comparison directly in the review.

5. How Reviews Are Written & Recorded

Video Biter is a video-first platform. Written summaries and metadata descriptions are supplementary to the video, not a substitute for it.

Each review video must cover, at minimum:

• Clear identification of the product including model name and ASIN (where applicable)
• How the product was acquired (purchased, brand-provided, or sponsored)
• The testing context — how and for how long it was used
• Performance findings from real use (not spec sheet reading)
• At least one substantive criticism or limitation, even for well-performing products
• A clear, unambiguous verdict and who the product is best suited for

6. What a Quality Review Covers

The difference is specificity, honesty, and usefulness. Every review on Wizard Review is held to this standard. Reviews that lack specific observations, that contain no criticism, or that read like manufacturer marketing copy are rejected and returned for re-recording.

7. Sponsorship & Disclosure Policy

Video Biter complies with the FTC's Endorsement Guides and equivalent regulations in the UK (CAP Code) and EU. All material connections between reviewers and products are disclosed.

8. Corrections & Updates

Video Biter operates an update-not-delete policy for existing reviews:

• If a factual error is identified in a published review, an update note is added to the listing and the review is flagged for correction.
• If a significant product update (firmware, hardware revision) materially changes performance, a separate updated review is recorded and linked from the original listing.
• We do not silently edit video content. Changes are noted with a date and description.
• If you identify a factual error in one of our reviews, contact us at editorial@wizzrev.com.

9. What We Do Not Cover

Video Biter focuses exclusively on physical consumer products. We do not review software, SaaS products, digital services, financial products, healthcare treatments, or prescription items. We also do not accept reviews of products that are illegal in the UK or EU.

10. Editorial Contact

For editorial questions, factual corrections, or to request a review: